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How to track Bing Ads conversion events using server side Google Tag Manager?

Nathalia Rivas Prieto 5 Reputation points
2024-04-24T14:10:52.46+00:00

I am currently using a client side GTM container with a Microsoft Advertising Universal Event Tracking tag.

I want to send all my tags to a server side GTM container.

I have not find any specific tag.

How can I track Bing Ads conversion events using server side Google Tag Manager?

Microsoft Advertising API
Microsoft Advertising API
A Microsoft API that provides programmatic access to Microsoft Advertising to manage large campaigns or to integrate your marketing with other in-house systems.
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  1. Marcelo Scatena 0 Reputation points
    2024-05-22T13:41:00.5966667+00:00

    Hi Nathalia,

    I found the answer to that over here: https://answers.microsoft.com/en-us/msadvs/forum/all/is-it-possible-to-track-events-using-server-side/69949da1-8ce2-44c0-837a-966eae507fd8

    In short: up until Jan 2023, there wasn't a way. I can't find an update anywhere.

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